Tools of advertising Johnsu Hmmm.. I think it lies again on the kind of Product you would like to Advertise, b coz modes of Advertisements vary according to the nature of the products. Get us an Example and then Proceed. 01:21:05 2007-08-07 RJ lets take FMCG...beauty soap... 06:03:12 2007-08-07 Johnsu Now for a Product Like Soap. and if i would have been the Marketing manager for it, i would give more stress on Electronic Medias like Tv Ads, Sales Promotions in Stores etc. 06:57:42 2007-08-07 RJ ok now u said, Electronic media! how u will come to a conclusion for a media tool? how will u come to know the campaign has been successful? 22:34:31 2007-08-07 Johnsu A different Extent All the FMCG products have a large group of Public to get attracted compared to any other class of product. Electronic Medias does serve this purpose, b coz i here we use more of Mass Marketing or Mass Customization, so electronic Medias would be the best. It doesnt mean that other products need not have Electronic Media but to another extent or Angle 03:28:13 2007-08-08 RJ sorry....u need to be practical...i dint expected this answer from you...You said Electronic Media....My Qestion is Why? In Practical world u cannot guess? And u dint anwsered my second question// 07:30:43 2007-08-08 Johnsu Experiment Its Like not knowing the exact Outcome.. This is Just an Experiment which has proved right .. there is no guarantee for anything in the future for your actions.. even if u Plan out the most Fool proof marketing plan for your products, u can never say that it will come out good keeping in mind many factors like Taste, preference of people and Things that way.. 01:24:55 2007-08-09 RJ hi I dint asked the result of the campaign .th e question was how can judge the success of a campaign? its simple...The result in sale, the result in enquiry, But of tool..how can we decide on a tool..is not done on guess work.. it is selected on basic studies done on the target customers... if u know ur target customers...study their preference, taste...and study thru which medium u can attack the most...if its electronic media let be that.. Also need to study the competitos movement. 06:59:15 2007-08-09 Johnsu Change ok But, even after a Close study there have been instances where the target market has Cheated Companies.. U can never completley rely on Studying your Target market it again depends upon the ability of the Company itself to Survive it.. 08:19:47 2007-08-09 RJ There are chance of study not done propoerly....OK What will you prefer to do: u have a study and know how to move.... rather knowing nothing and just doing the activities... Just guess sometimes work but not always Proper study works mostly, not always.. 00:59:48 2007-08-11 First | << Previous | Next >> | Last

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